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money off vouchers. SEO is far more involved than just making sure your keywords are correct – however in terms of a first blogger, they are your best route to success. Below I note in brief two more strategies which can be used.
Search Engine Submission – even if you are using a blogging service, it is always a good idea to submit your blog for submission to search engines.
It is very easy to do – stick with the big ones – Google, Yahoo and Bing. They make it easy for you, using the links below follow the instructions.
Google http://www.google.com/submityourcontent Bing/Yahoo http://www.bing.com/toolbox/submit-site-url (Bing powers Yahoo). Backlinks – the holy grail for SEO. SEO experts spend a lot of time (and money) getting backlinks.
So what is a backlink? A backlink (in terms of SEO) is a link on another website which links to your blog. They are used by search engines to help gauge your blog’s popularity and also, of course, you will get some traffic.
So how to get backlinks?& It all depends how much time you want to put into it! As a blogger a really good way is to become a hard core comment-leaver – on other blogs
, on forums, on websites and answering questions (Yahoo questions). Why? Because you can leave a link to your blog, that includes your keywords in the comment.
It may take a while on forums for you to become a trusted member, and be able to write a personalized signature including your blog address, but it is worth it. Other blogs are often a little more relaxed; as they themselves are doing the same thing and may well comment on yours, leaving their backlink!
SEO falls under two categories – Black Hat and White Hat. Black Hat refers to the practice of using unethical techniques to improve your site’s SEO. As time and technology march on, it becomes harder and harder to fool search engines and if you are discovered using black hat SEO, you will possibly be de-indexed (removed from the search engine entirely).
As a blogger the only Black Hat SEO you should probably be aware of (and of course if you are actually aware and happily employing other black hat techniques – you won’t be reading this guide!) is filling your posts with huge lists of keywords, and not much else; or even putting long lists of keywords in white text against a white background, to try and fool search engine spiders (web crawlers – internet bots which crawl the web indexing pages and sites for inclusion within search engines).
Personally, I just don’t think it is worth it to use these techniques, they may initially garner you some extra hits, but in the long run you are more than likely to fall foul of the search engines. White Hat SEO unsurprisingly refers to techniques used which are ethical, which all described above are!