So instead of only measuring content, they now focus on context. What do I mean? Remember: Google’s #1 job is to show their user the BEST result. And in most cases, the “best” result isn’t a piece of keyword-stuffed content.
Instead, the best pages cover an entire topic in-depth.
A Google searcher gets everything they need in one with in-depth content place (one stop shopping). In fact, my recent factors that are ranking found that in-depth content tends to
rank best in Google.
Manage Your Site & Content
How To Write Comprehensive, In-Depth Content On A Optimized Site
So how can you write in-depth content that Google wants to see?
A. Publish content that is more than 2,000 words.
That way, you can cover everything a Google searcher needs to know about that topic. In fact, factors that are ranking found that longer content (like ultimate guides and long-form blog posts) outranked short articles in Google.
B. Use Smart Catchy Titles.
Due to how RankBrain determines results, it's fiercely important to have meaningful and enticing titles to your page or post. Remember we need those initial clicks from the search to gain in search engine rankings. Your "click through rate" or CTR needs to be high - higher the better!
C. Increase Your Engagement.
Once your visitor arrives from Google (and other search engines) it's important to keep your visitor engaged as long as possible. I've read that a good amount of time is 3 minutes or more - my average is 10 - 12 mins! Do this with great compelling content, use videos, infographics, quizzes and diagrams etc.
D. Keep a site structure that is logical.
The pages that are most important accessible from your homepage. Keep site menus arranged in a logical straightforward fashion. The names of your URLs (pages, categories, etc.) reflect your site's structure. Internal links point to your important pages.Ensure there's a search box on your site to help visitors discover other useful content.
E. Make use of XML Sitemaps & RSS feeds.
An XML sitemap helps Google and other search bots find and index all your sites pages. RSS/Atom feeds are a common way to notify search engines about any fresh content recently added to the site. RSS feeds are also often used by journalists, content curators and other people interested in getting updates from particular sources.
Here Is What Google says: "For optimal crawling, we recommend using both XML sitemaps and RSS/Atom feeds. XML sitemaps will give Google information about all of the pages on your site. RSS/Atom feeds will provide all updates on your site, helping Google to keep your content fresher in its index."
F. Make Your Site More Secure With SSL
During August 2014, Google stated that HTTPs or SSL usage is treated as a positive signal for determining search ranking. This has caused somewhat mixed theories on whether having an SSL installed does actually help your page or post to rank. In SEO 2018 it's 100% confirmed!
So I have used Really Simple SSL WordPress plugin.
Just generate your SSL in Cpanel then search Really Simple SSL in the plugin directory and install and activate it - bang your done!